Guwy vs Booksy (2026): find new clients, or keep more of the ones you have?
We ran both platforms through the same 11 tasks and audited every fee. The short answer: it depends on whether your biggest problem is filling empty chairs or keeping your clients — and your money — your own.
At a glance
| Feature | GUWY | BOOKSY |
|---|---|---|
| Editorial score | 8.7/10 ✓ | 7.9/10 |
| Overall rank (of 11) | #3 ✓ | #7 |
| Starting price | $24.99/mo ✓ | $30/mo |
| Each extra professional | +$15.99/mo ✓ | +$20/mo |
| Card processing | Your Stripe/PayPal +0.5% | 2.69% + 30¢/txn |
| Client marketplace (discovery) | None | Strong ✓ |
| Commission on new clients | None ✓ | ~30% of 1st visit |
| Booking website | Full site + builder ✓ | Marketplace profile |
| Free trial | 14 days ✓ | 7 days |
One honest caveat on card fees: Booksy’s blended 2.69% + 30¢ is actually a touch lower than bringing your own Stripe (~2.9% + 30¢) plus Guwy’s 0.5% markup. Guwy’s cost edge is its cheaper software and the absence of a marketplace cut — not the per-swipe rate. Booksy’s one clear win, the client marketplace, is a genuinely strong acquisition channel.
The one decision that matters: discovery vs. ownership
These two tools solve different problems. Booksy rents you a stream of new clients; Guwy hands you the machinery to keep and grow the clients you already reach. Get this call right and the rest is detail.
Booksy’s model: rented discovery
Booksy’s consumer app is a real marketplace. List your services and new customers can find and book you directly — our demo barber profile started surfacing in local searches within days. The price of that reach: Booksy takes roughly 30% of the first visit of every new client the marketplace sends you, plus $20 per extra pro. Those clients, and their reviews, live inside Booksy’s app. It’s powerful when your chairs are empty — and pure overhead once they’re full.
Guwy’s model: owned audience
Guwy has no marketplace — so it won’t hand you strangers. What it does is let you convert the traffic you already have: an included booking website with a page builder, per-artist portfolios, a custom domain, Google-review requests and a unified SMS + WhatsApp inbox. You bring your own Stripe/PayPal (Guwy adds only 0.5%), keep your client list, and export it for free. You own the audience; the trade-off is that filling it in the first place is on you.
Software cost as your team grows
Software only, before card fees. Guwy charges $15.99 per extra professional, Booksy $20 — and every Guwy plan includes the booking website Booksy sells as marketplace exposure.
| SOFTWARE ONLY | SOLO | 3 STAFF | 6 STAFF |
|---|---|---|---|
| Guwy | $24.99 ✓ | $56.97 ✓ | $104.94 ✓ |
| Booksy | $30 | $70 | $130 |
| Guwy saves | $5/mo | ~$156/yr | ~$300/yr |
Card processing is charged separately and is closer than the software gap suggests — at $6,000/mo in cards our calculator puts Guwy around $228 in processing to Booksy’s ~$185, because Guwy runs on your own Stripe rate plus 0.5%. The cost that really swings the total is Booksy’s marketplace commission: ~30% of every new marketplace client’s first visit. Model both with the true-cost calculator →
Score by criterion
| CRITERION (WEIGHT) | GUWY | BOOKSY | EDGE |
|---|---|---|---|
| Booking & client experience (15) | 14 | 13 | GUWY |
| Pricing & transparency (15) | 14 | 11 | GUWY |
| Payments & true cost (15) | 13 | 12 | GUWY |
| Business management (15) | 13 | 11 | GUWY |
| Marketing & retention (10) | 9 | 9 | TIE |
| Staff & scalability (10) | 8 | 7 | GUWY |
| Ease of use & onboarding (10) | 8 | 9 | BOOKSY |
| Support & reliability (5) | 3 | 4 | BOOKSY |
| Integrations & data export (5) | 5 | 3 | GUWY |
| Total | 87 | 79 | GUWY +8 |
Booksy earns its points where a bigger, older platform should: a smoother first-run and a longer reliability record — Guwy is the youngest platform we track. Full scoring notes are in each review. How points are earned →
Where each one actually wins
Filling empty chairs
BOOKSY WINSThis is the whole reason to pick Booksy. Its consumer app puts you in front of people actively searching for a barber or nail tech nearby — a genuine acquisition channel Guwy simply does not have. If your calendar has gaps and you have no audience of your own yet, this single strength can outweigh everything else on this page.
Keeping more of each sale
GUWY WINSGuwy takes no cut of your bookings — no ~30% new-client fee, just a 0.5% processing markup on your own Stripe — and each extra pro is $15.99 vs Booksy’s $20. The honest caveat: on the raw card rate alone, Booksy’s 2.69% + 30¢ is slightly cheaper, so the win is about software and the missing marketplace cut, not the per-swipe fee.
Owning your website & client list
GUWY WINSEvery Guwy plan ships a real booking website: a drag-and-drop page builder, per-artist portfolios, a custom domain and automatic Google-review requests — plus free CSV export, so your clients are never locked in a marketplace. Digital consent with e-signature and a bilingual (English/Spanish) panel make it a strong fit for PMU, tattoo and lash studios. The catch: you still have to drive the traffic to it.
Proven scale & reliability
BOOKSY WINSBooksy has years of production history and millions of users behind it. Guwy is the newest platform we score — more complete than its age suggests, but with a shorter public track record and a few modules (advanced AI voice, QuickBooks, Reserve with Google) still rolling out. If a long, boring uptime record is what lets you sleep, Booksy has it.
Switching from Booksy to Guwy
We migrated our demo business in an afternoon. The 14-day trial gives you time to run both in parallel before you commit.
Export your clients
Pull your client list from the Booksy web dashboard to CSV. Appointment history may stay behind — screenshot anything you need to keep.
Import into Guwy
Guwy’s importer maps the CSV columns; support helped us finish in under an hour on chat.
Rebuild services, deposits & consent
Recreate your menu, then switch on card-on-file, deposit rules and any consent forms before your first live booking.
Publish your site & redirect links
Point your Instagram bio, Google Business profile and website at your new Guwy booking page. One honest caveat: if Booksy’s marketplace is still sending you new clients, keep that profile live — leaving means giving up the discovery channel.
- Filling your chair is priority #1 and you have no client list yet — the marketplace is a real growth engine
- You’re a solo pro in a dense city where clients search the app by name and location
- You want the longest track record and biggest user base in the category
- You already have clients — or win them from social and word of mouth — and want to stop paying a marketplace cut
- You want your own booking website, client list and lower software cost, all included
- You do PMU, tattoo or lashes, or run a bilingual (English/Spanish) studio needing deposits and consent forms
Disclosure: Salon Software Guide and Guwy share common ownership. Guwy is evaluated using the same published criteria as every other platform.
Frequently asked
Is Guwy or Booksy cheaper?
On software, Guwy undercuts Booksy at every team size — $24.99 + $15.99 per extra pro versus $30 + $20. Card processing is closer: Booksy’s 2.69% + 30¢ is actually a touch lower than your own Stripe rate plus Guwy’s 0.5% markup. The real swing is Booksy’s marketplace commission of ~30% on each new marketplace client’s first visit. If few of your clients come from the Booksy app, Guwy is cheaper overall; if most do, you’re paying for the leads. Run your own numbers →
Does Booksy really take ~30% of new clients?
Yes, but only on discovery. Booksy’s marketplace charges a new-client fee of roughly 30% of the first appointment for customers who find you through its app — not on your existing or repeat clients. It’s the price of the exposure. Guwy has no marketplace and takes no such cut, but it also won’t bring you those strangers.
Can Guwy bring me new clients like Booksy’s marketplace?
No — Guwy has no consumer marketplace. It gives you the tools to convert traffic you already generate: an included booking website, per-artist portfolios, automatic Google-review requests and SMS/WhatsApp reminders. But the discovery is on you. If empty chairs are your #1 problem and you have no audience yet, Booksy’s marketplace is the stronger pick.
